Obviamente, todas las decisiones que se toman dentro de la administración pública estatal se acreditan al Jefe del Ejecutivo.

“Órdenes del gobernador”, acostumbran decir los que ahora, pierden el poder de manera acelerada.

Esos mismos, que criticaron en privado la decisión de utilizar la palabra Deslumbrante en la nueva campaña de promoción turística de Zacatecas, decidieron que la palabreja –que ha sido alabada en público por el Contador- sería una buena opción para la campaña del segundo informe.

Publicidad

Así, el verbo deslumbrar pasó de participio presente, derivado en adjetivo, a participio pasado.

O lo que es lo mismo, la frase, que fue criticada por todo el sector turístico de la capital del estado (Zacatecas Deslumbrante) derivó en Más Turistas Deslumbrados.

Esto podría ser fútil si no fuera porque cayó como patada de mula en la Secretaría de Turismo.

Un sector de la dependencia trina ante la abominación creada por los especialistas publicitarios encargados de los mensajes del segundo informe del Contador.

Dicen que el posicionamiento de la marca costó meses de trabajo para que, sin más, se usara de forma inadecuada; pierde su valor, advierten.

Pero cuando cuestionaron la decisión de usar la palabra (de otro modo), los especialistas publicitarios atajaron las críticas con la muletilla: “Órdenes del gobernador”.

Y así, los últimos dos años, el gabinete del Contador ha navegado entre la apatía y el emprendimiento: o se hacen weyes o hacen negocios. Y nada más.

¿Lo sabe el primer círculo de la administración pública estatal?

Si, conocen ya lo ismos e istas de quienes se venden como conocedores de la problemática del estado (en sus diferentes áreas) pero que sólo asisten una hora a trabajar para después salir a la calle a presumir su cercanía con el Contador.

Esa, que poco a poco se acaba.

La bendición

José Narro Céspedes y Soledad Luévano Cantú prometieron combatir la corrupción y a la mafia del poder… ayer tuvieron que tragar sapos. Manuel Velasco, el gobernador de Chiapas, se los sirvió en Tamal de Bola.

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