bannerBVokLa respuesta es unánime: El cambio de estrategia en materia de comunicación  no funcionará.

Parece simple, pero no lo es.

Desde el pasado 12 de septiembre, el titular del Poder Ejecutivo se ha dedicado a contestar todas las preguntas que le plantean; obviamente, entre más tiempo se habla, mayor es la posibilidad de cometer un error.

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¡Y vaya que se ha equivocado!

La última de ellas, la declaración hecha luego de la reunión con los representantes de la Universidad Autónoma de Zacatecas.

“Realmente yo no tengo ningún problema, porque créeme que yo no maté a Cinthia y yo estoy involucrado en que se solucione”.

¿Fue esta la gota que derramó el vaso? Quizá si.

Pero la coincidencia estriba no en la decisión tomada por el titular del Poder Ejecutivo, sino en la ejecución de las nuevas formas que tendrá el gobierno para relacionarse con los reporteros, primera línea de batalla de los medios de comunicación.

Porque, en realidad es más cómodo esperar la declaración del gobernador. Y lo es porque siempre existe la posibilidad de que se equivoque,  o confunda las palabras, o se exprese incorrectamente.

Es oro molido para los reporteros.

En el argot se llama “buscar la nota”. Y el titular del Poder Ejecutivo se había convertido en una fuente inagotable de equivocaciones y pifias que “daban nota”.

¿Se puede cambiar de estrategia con el mismo operador?

Es altamente probable que no, pero esa es decisión del gobernador del estado, quien tendrá que tomar una posición al respecto.

En tanto, cuando usted lea estas líneas, es probable que haya terminado la reunión que, con carácter de urgente, convocó la Coordinación de Comunicación Social; en la misma, los titulares del área de la administración pública estatal se reunieron con el gobernador Alejandro Tello.

Quizá a la hora que lea estás líneas, sepamos más de lo que sabemos ahora.

La bendición

Ahora fueron Soledad Luévano y Claudia Anaya (ambas compañeras en la LXI Legislatura). Parece que los enfrentamientos en redes sociales serán parte de nuestra cotidianidad de hoy en adelante.

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