Si ya te estas preparando para el mundial y hasta buscas que televisión comprar, ahorrate el gasto, porque será más práctico verlo por smartphone.

Actualmente existen 112.8 millones de líneas activas en nuestro país según The Competitive Intelligence Unit, de estás, 95.5 millones corresponden a smartphones, por lo que Twitter decidió hacer una investigación por su cuenta para verificar la cantidad de celulares que tenían acceso a la red social.

Gracias al estudio sabemos que hay 102 millones de celulares inteligentes, de los cuales un 87.7% tiene acceso a la aplicación. Según Diana Ramírez, directora comercial de Twitter México, es de suma importancia, sobre todo para saber cómo se mueve la conversación de eventos relevantes, como las elecciones o el mundial.

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En 2014 había 53.3 millones de smartphones y una penetración de 53.3%, cuatro años después y de doblar la cifra se alcanzó un nivel de 87.8%.

¿Y el mundial?

En cuanto a como se verá el mundial, se sabe que será a través de dos pantallas, pero la que predomina es la de smartphone, ya que las apps de acceso estarán más disponibles en aparatos móviles.

Además de ser la opción más accesible a los usuarios para seguir este evento.

 

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