Ejemplo claro de cómo un cambio de narrativa y una buena estrategia electoral logran cambiar la percepción de los votantes ocurrió en la capital del estado.

El trienio 2010 -2013 fue un desastre total.

El ayuntamiento tuvo que enfrentar demandas de particulares que exigían el pago de compromisos de campaña.

Publicidad

De ese tamaño era el estilo personal de gobernar.

Este hecho aislado, fue el ejemplo de la pésima administración que tuvieron que soportar los capitalinos gracias al arrastre electoral del candidato a gobernador.

El nombre del candidato a la gubernatura arrastró a lo peor de la política local a ocupar posiciones que fueron debidamente explotadas.

Pero, ¿qué sucedió en la elección de 2013?

Nadie habló del tema.

¿Por qué?

Porque no hubo oposición que centrara el debate en los malos resultados que se generaron durante tres años.

De hecho, la estrategia fue lanzar a dos socios en busca de la presidencia municipal; el debate se centró en el buen comportamiento de uno y el nombre del otro.

Y del desempeño en la administración pública municipal, nadie habló.

La semana pasada una  fanpage de la empresa que encabeza su hermano se transformó, en un proyecto político.

Y como no ha límite para la búsqueda del poder, es probable que –como lo hizo en el pasado- se monte en la ola del partido en el poder.

Fue regidor por el PRD, diputado local por el PAN y alcalde por el PRI.

Así que, sin ningún problema, los ideólogos de morena pueden empezar a preocuparse.

(es sarcasmo. Son tan pragmáticos como cualquier político).

Claro ejemplo de que  las ideologías son líquidas.

La bendición

Los priistas han puesto fecha: será en septiembre cuando el secretario del Campo se concentre (¿más?) en el proceso electoral de 2021. Será después del informe… Innegable el crecimiento de Ulises Mejía Haro en las encuestas. Su trabajo durante la pandemia le ha posicionado en la preferencia del electorado en las zonas urbanas. A partir de esos resultados deberá tomar decisiones que podrían no gustarle a sus aliados (no los de morena).

Ejercicio de imaginación.

Napito busca de entrar a Fresnillo PLC. Obvio.

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