Snickers  se une a la lista de marcas que apoyan y promueven una sociedad de equidad y respeto.

Además la marca se a unido a la página de noticias GayStarNews para lanzar su campaña a favor de la comunidad LGBT, que busca que las personas pertenecientes a este colectivo se sientan cómodas con quién son. Inclusive han confirmado que patrocinará Gay Star Support  un apartado de la página donde encontraremos historias de personas de la comunidad que han superado obstáculos para ayudar a inspirar a otros.

“Nuestro sueño es inspirar a todos a apoyar a sus amigos y de esta manera crear un verdadero cambios” Tris Reid- Smith, editor de GSN.

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Snickers representa una buena amistad, camaradería y ser la mejor versión de ti mismo, por lo mismo queremos promover la amistad y una red de apoyo que todos nos damos unos a otros.

El lema de Snickers es no eres tu cuando tienes hambre, ahora también queremos que signifique Tus amigos te aceptarán, quien quiera que seas, con todo y tus colores. 

Declaró Mitch Oliver Vice presidente de Mercadotecnia en Reino Unido.

Por otra parte afirmó que debemos hacer todo lo que podamos para inspirar a las personas a ser quienes son, porque es difícil ser mentalmente saludable si estás escondiendo una parte de ti.

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Ahora es una marca de golosinas la que forma parte de la gran lista de compañías que han demostrado su apoyo a la comunidad LGBT.

 

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